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About us

The Amsterdam Parent Project (APP) is a nonprofit organization that provides peer and professional support to parents of young children in Amsterdam. We run a newsletter, events, and programs that connect local parents with the peer and expert support they need in early parenthood.

Our mission

Bring Amsterdam's families and experts together so that no parent has to power through postpartum alone.

Our approach

We believe parents need context and community to thrive. Our "sandwich" model of support combines peer-to-peer connection (bottom-up) with expert advice (top-down) to help new parents navigate life with a baby/toddler with confidence and joy.

Our values

  • 🫢🏻

    Collaborative

    We partner with peers, experts, and other communities. We're truly stronger together.

  • πŸͺŸ

    Transparent

    We build in the open with our public roadmap and published revenue numbers.

  • πŸ“

    Accessible

    We strive to keep costs low so all families can access support. In-person first.

  • 🌱

    Grounded

    We design with empathy and evidence, following modern support group guidelines.